Description:
In a move that will make online marketing more effective and confusing, YouTube is now allowing advertisers to use a “Call-to-Action overlay” on their videos. The overlays allow advertisers to drive traffic to their sites to buy their products, sign up for email newsletters, etc. The overlays are only available for Promoted Videos only, which were once referred to as Sponsored Videos and similar to paid search listings in PPC campaigns.
This could strengthen the optimization of videos for search and provide a rankings boost to brands who are actively involved in VSEO. If you or your business is not utilizing videos for SEO purposes yet, you need to start this initiative yesterday. Video SEO is an imperative tactic in search engine optimization and marketing for your brand and business.
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